Expert Psychological Stager™ (EPS™) Takes On Middle Tennessee Real Estate Market
(Estill Springs, TN) April, 2020 – Melissa Laws recently earned her Expert Psychological Stager™ (EPS™) certification for home staging professionals. Laws was trained by nationally acclaimed home staging expert, Kristie Barnett, The Decorologist®, author of Psychological Staging – The Home Staging Secrets of The Decorologist®.
Melissa has since launched Shine Bright Home Staging, providing clients in Middle Tennessee with a full range of home staging services including real estate staging, home decorating, space redesign and color consultation.
Home staging isn’t a new trend, but has been more prominent in recent years, primarily due to the popularity of shows on networks such as DIY and HGTV. A growing number of real estate agents recommend professional home staging for their sellers. Studies show that staged homes sell in a quarter of the time and for at least 15% more than similar unstaged homes.
“This is the most highly specific training in furniture/décor arrangement and paint color in the home staging industry. There are only four accredited schools in the U.S., “ says Melissa, “The skills I learned in this course have taken my staging results to the next level, and I can’t wait to use this knowledge to help the homeowners and real estate agents that I partner with.”
In addition to home staging, Melissa has earned certification as a Psychological Color Expert™ (PCE™), demonstrating mastery in specifying interior paint in residential applications, also through Kristie Barnett, The Decorologist®.
Real estate professionals have long understood the impact of paint colors in homes for sale. The right on-trend colors can bring multiple offers in the first week, while the wrong dated colors can result in a property that languishes on the market for many months. Homesellers benefit by seeing the value and demand for their property increase with a fresh coat of the right hues of paint.
“Over 90% of all consumer purchasing decisions are based on color,” says Kristie Barnett, Founder of Psychological Color Expert™ training. “Color is held in memory more than design or wording, and is more tied to emotion than any other design element. A Psychological Color Expert™ is able to transform the complexion of interiors by specifying the perfect paint palette for any style of home.”
Melissa is now part of an elite group of certified home stagers who specialize in utilizing psychological staging to help sell for top dollar in the least amount of time. EPS™ and PCE™, are approved training courses of the International Association of Home Staging Professionals® and an affiliate training course of the Real Estate Staging Association®.